# AI Marketing Slop Scorecard

Use this checklist before publishing AI-assisted marketing. Score each item:

- **2** — specific, defensible, and ready
- **1** — present but generic or incomplete
- **0** — missing, unsupported, or interchangeable

## Review

- [ ] **Generic wording — __ / 2**

  The language belongs to this company and offer. A competitor could not
  publish it unchanged.

- [ ] **Supported claims — __ / 2**

  Every meaningful claim has evidence or careful qualification. No invented
  superlatives, outcomes, customer counts, or implied guarantees.

- [ ] **Differentiation — __ / 2**

  The copy names a concrete mechanism, constraint, process, or tradeoff—not
  only a category benefit.

- [ ] **Proof and specifics — __ / 2**

  At least one real number, named example, quote, product detail, or dated
  moment grounds the piece.

- [ ] **Opening strength — __ / 2**

  The first line starts on a specific tension or useful open loop. It does not
  warm up with category filler.

- [ ] **Call to action — __ / 2**

  There is one specific, proportionate next step connected to the promise.

- [ ] **Brand voice — __ / 2**

  The wording reflects phrases, convictions, and boundaries the brand actually
  uses. It does not perform an invented personality.

- [ ] **Visual authenticity — __ / 2**

  Visual direction shows the real product, process, customer situation, or
  evidence. Glossy AI imagery does not substitute for proof.

## Total: __ / 16

- **13–16:** ready for final factual review
- **9–12:** revise the lowest-scoring criterion
- **0–8:** rebuild from the claim, audience, and evidence

## Final factual gate

- [ ] Every number and quote has a source.
- [ ] Every product capability exists now.
- [ ] The destination matches the call to action.
- [ ] A person approved this exact version.

Free automated checker: https://marketmaster.dev/slop

MarketMaster Ad Studio: https://marketmaster.dev/studio