Review the final creative, destination, and platform preview.
Choose pass or fail for every item. Unanswered items keep the review incomplete. Items marked “launch blocker” cannot be averaged away by unrelated passes.
Campaign QA checklist: what to check across the whole launch
Ad-level QA catches a bad crop or a broken claim. Campaign QA checks that every ad, landing page, and tracked link agree with each other: the same offer, the same promise, and UTMs that report to the right channel. Run the checklist above on each ad, then confirm the set with the AI campaign reviewer and tag links with the UTM builder.
Separate source accuracy, production quality, and rendered delivery.
The first pass compares the asset with approved source material: product facts, claim evidence, offer terms, brand assets, rights, and consent. The second inspects the exported file at full size for spelling, generated artifacts, cropping, captions, audio, compression, timing, and accessibility. The third happens inside the ad platform, where placements can crop, truncate, overlay, mute, or combine assets in unexpected ways.
Inspect the source and export.
- Compare every claim with its evidence record.
- Check names, prices, dates, product states, and legal lines.
- Watch the whole video with sound and muted.
- Record the file name and version being reviewed.
Inspect the actual placement preview.
- Open all supported ratios and device previews.
- Click the destination and verify the conversion event.
- Confirm copy fields did not truncate the important qualifier.
- Approve the exact assembled ad, not a source mockup.
A high percentage cannot neutralize a critical failure.
Wrong dimensions, unsupported claims, missing rights, a broken destination, unsafe cropping, dishonest product representation, or approval of the wrong version are reasons to stop. Fix the cause, regenerate or re-export if necessary, then rerun the complete checklist because a repair can introduce a new error.
- 1Isolate the failed artifact
Do not silently replace a reviewed file while keeping the old approval.
- 2Return to the source
Correct the claim, product fact, right, term, destination, or specification at its accountable origin.
- 3Create a new version
Use an explicit file name or version identifier so reviewers know what changed.
- 4Preview and approve again
Capture the platform render, destination, tracking result, approver, and approval time.
Make the approved state easy to prove later.
A useful handoff records campaign, channel, placement, file or asset ID, copy version, destination, tracking parameters, evidence links, rights record, approver, timestamp, and any expiration date. This protects the team from accidentally relaunching an outdated price or claim. It also gives performance analysis the context needed to connect a result to the creative that actually ran.
Specifications and policies change, so verify the current platform rules before every launch. Use official Google Ads creative guidance, Meta ad creative guidance, and TikTok auction creative guidance as starting points. This checklist supports production review; it does not guarantee acceptance or replace qualified legal, policy, accessibility, or brand review.
Ad creative QA questions.
What should an ad creative QA checklist include?
Cover technical specs, final rendered copy, claim evidence, product accuracy, visual and audio quality, rights, destination, CTA, tracking, placement preview, and named approval.
When should creative QA happen?
Check the export before upload, the platform render after trafficking, and the exact approved version before launch. Material edits restart the relevant review.
Does this checklist guarantee platform approval?
No. Platforms make their own decisions under changing policies. This is a practical production preflight, not legal advice, compliance certification, or a promise of acceptance.